On May 28, 2026, Anagram released a report titled: “Results of Impact Study Carried Out for Mixed Reality Experience Impulse: Digest for General Public,” which was commission by Agog. This 43-page report was written by Dr. Alexandra Sierra, and there’s also a more extended 121-page version from December 2025 that’s titled “Impulse Research Study Detail and Results” that was also written by Sierra (it is in the process of being made available). The study tracked the behavioral shifts of over 100 people across three different cohorts who watched the Impulse: Playing with Reality immersive documentary experience that was first launched in 2024. You can check out my previous interviews covering this experience in episodes #1378 and #1421. But I had a chance to speak with co-director May Abdalla about some of her highlights of this study, as well as some deeper reflections as an artist what it means to have pieces of art quantified and evaluated with such rigor.
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Music: Fatality
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