Google discontinued their Daydream VR headset and support for Pixel 4 in October 2019, but they still have a number of different initiatives within virtual reality including Tilt Brush, Google Earth VR, games from Owlchemy Labs, WebXR integrations into Chrome, as well as all of their augmented reality integrations with AR Core. YouTube VR is their largest VR initiative and has become of the largest repositories of 180-degree and 360-degree videos and user-generated VR content.
At Sundance, I had a chance to catch up with Julia Trost, lead content partnerships for YouTube Virtual Reality Team, as well as Sarah Steele, content partnerships lead on the immersive team, and runs a lot of their impact projects. We talked about the latest news and updates from YouTube VR, the applications on the various different VR platforms, their creator’s hub at vr.youtube.com, what type of immersive content they’re seeing from creators, and some of the 360-video advertising success stories that they’ve seen.
LISTEN TO THIS EPISODE OF THE VOICES OF VR PODCAST
Maker’s Mark Old Fashioned 180 VR | 2018 Holiday Cocktails
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