Embody was an experience at the Sundance New Frontier that started to blend Yoga movement practices into virtual reality. VR artist and MAP Design Lab founder Melissa Painter collaborated with Lululemon’s Whitespace Innovation team in order to explore potential products of the future. Lululemon sells clothes for movement practices, and they’re looking for ways to both increase access to these practices, but also engagement within their local communities. They’re also using different AI sensing technologies in order to track your movements within VR.
I had a chance to talk with Melissa and Lululemon’s Jordan Goldfarb at the Sundance film festival to unpack the backstory for how this project came about, some of the challenging poses in their experience, and we brainstorming some possibilities of where this could go in the future with more biometric data integration and the possibility of doing live movement practice classes remotely in VR.
LISTEN TO THIS EPISODE OF THE VOICES OF VR PODCAST
This is a listener-supported podcast through the Voices of VR Patreon.