we-live-in-an-ocean-of-air

Marshmallow Laser Feast is one of my favorite studios with projects like Into the Eyes of an Animal, Treehugger, Sweet Dreams, & We Live in An Ocean of Air. Most of their work has only shown at Film Festivals like Sundance or Tribeca, but last year they had a very successful run for We Live in An Ocean of Air at the Saatchi Gallery in London. Using existing cultural institutions like public art museum as a form of location-based entertainment is proving out to be a very successful business model. Especially as the type of social impact projects that typically debut on the film festival circuit are particularly well-suited for the demographics that visit art museums.

I had a chance to catch up with Marshmallow Laser Feast creative director Ersin Han Ersin in London in March 2019 after seeing the installation for We Live in An Ocean of Air.

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