#33: Stefan Pernar on revolutionizing the fashion industry with VR, Marvelous Designer integration with Unity, and cultivating business applications of VR

Stefan Pernar of Virtual Reality Ventures talks about his Virtual Reality Fashion show. He’s integrated the Marvelous Designer CAD program with Unity 3D, and created a pipeline so that designers could design fashion pieces and see how the fall and flow on a virtual model.

StefanPernar-SVVRHe and his partner Joel De Ross have also been able to create a lot of buzz for the potential of VR within the Marvelous Designer community, and get artists such as Android Jones interested in providing pieces to be shown in their demos.

Fashion is largely a 2D design process, but the rendering the objects in 3D and see how they’ll look and feel on a model of a specific size is something that is VR is very well suited for. Stefan will be targeting a consumer experience of allowing people to preview fashion before buying it, and there’s even a feature that shows how well the clothing fits on your body through a heatmap of where it’d be too tight or too loose.

Stefan is also looking to see how clothing manufacturers could start to use VR to allow retailers to pre-visualize products before they’re actually produced to help in the decision as to whether or not they’re interested in pre-ordering it.

If VR is going to go mainstream, then Stefan believes that VR needs to be seen as a viable business tool and so he’s a co-founder of the Australian Virtual Reality Industry Association. He hopes to connect businesses and developers and consumers together to see the potential of VR to help businesses.

Real estate previews with Matterport scans could enable clients to see 10 locations within an half hour that would be physically impossible to do due to how much time it takes to travel around physical spaces. Remote real estate inspections is also another important potential application.

He also sees that data visualization will also be a really big enterprise application. Try-before-you-buy tourism like Experience Japan will also be a big application.

Finally, he sees that we’re still waiting for the big killer VR app, and that he expects that the impact of VR will be larger impact on society than most people are expecting.

Reddit discussion here. Also be sure to check out Road to VR’s coverage of this fashion demo.


  • 0:00 – Intro. Virtual Reality Ventures is a VR consultant, and is showing a VR fashion show.
  • 0:43 – Virtual Reality pipeline. Integrated Marvelous Designer CAD program with Unity 3d
  • 1:16 – Difference between 2D and fully immersive, 3D VR. Try on different sizes of virtual garnets and see where it’s a tight fit with
  • 2:35 – Getting a photoscan into VR. Entering in measurement points
  • 2:59 – Target market. Not penetrated consumer market, and so creating a point-of-sales experience. Collaborating Android Jones and other Marvelous Designer artists. More at http://www.virtualrealityventures.com.au/fashion
  • 4:02 – Getting fashion design artists to collaborate. Joel De Ross has been evan
  • 4:58 – Similar to 3D printing revolution. Connect design and artists directly to the customers without going through the manufacturing giants
  • 5:45 – Where to get these fashion products actually produced
  • 6:17 – Marvelous Designer is like blender where you define thickness of materials
  • 6:40 – What is Marvelous Designer? Design tool to design and pre-visualize fashion. Make patterns and define how they’re put together. Define materials and textures and produces a natural fall and flow. Developed pipeline to integrate with Unity3D.
  • 7:46 – Produce videos with virtual models.
  • 8:19 – Designing things within a 3D space? Fashion is a 2D process. Putting it together creates the 3D shape.
  • 9:17 – No real benefit to bring designing in 3D. It’s more about seeing what it looks like in 3D.
  • 9:51 – Physics models of how materials works comes from Marvelous Designer
  • 10:11 – Better than looking at 2D cloth, and likely not 100% accurate, but good enough. Could be used for visualizing products before they produced so that they can be pre-ordered
  • 11:23 – How’s the response to fashion at SVVR? Trying to make VR as a business tool. It’ll make it more mainstream.
  • 12:25 – Co-founder of the Australian Virtual Reality Industry Association. Tie businesses and developers and consumers together. Help start various meet-ups. Lots of potentials for real estate. Going to speak about VR to a CIO Summit. What would you show a CIO about business applications of VR? Matterport scan of the expo. Consulting people on VR strategy and for remote inspections for real estate.
  • 15:15 – Business applications of data visualization and enterprise software. Potentially network visualization tool for Oculus Rift. Humans are not designed to see data in spreadsheets.
  • 16:28 – Huge impact on society. Try-before-you-buy tourism like Experience Japan. No killer VR app yet, but most people are underestimating how huge VR will be.

Theme music: “Fatality” by Tigoolio