Amy Zimmerman is a senior producer on the innovation group for media & entertainment at Unity Technologies, and she helped to start the Unity for Humanity contest there. We talk about her inspiration for the project, and what type of projects that Unity is looking to find with their Unity for Humanity program.
Unity is one of the two major game engines that have been fueling the immersive entertainment revolution, and so they’re very interested in supporting projects that not only push forward the technology & immersive storytelling capabilities, but also make some type of social impact. Zimmerman is also seeing how the interactive affordances of XR will start to move beyond just educating and entertaining, but also potentially help to cultivate new behaviors, cultural shifts, and even directly address other issues (especially around medical or education applications).
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