Once a developer creates a VR experience, then the real difficult phase begins in trying to market their experience. VR is a new communication medium, and so traditional photos or videos don’t always do the experience justice. At Casual Connect, I had a chance to talk to the Vice President of inbound marketing for yellowHEAD, which is a firm that specializes in App Store Optimization. They haven’t started trying to market VR apps yet, but I wanted to see if there could be any lessons learned from the existing practices for doing app store optimization, localization, conversion optimization, and user acquisition.

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