Once a developer creates a VR experience, then the real difficult phase begins in trying to market their experience. VR is a new communication medium, and so traditional photos or videos don’t always do the experience justice. At Casual Connect, I had a chance to talk to the Vice President of inbound marketing for yellowHEAD, which is a firm that specializes in App Store Optimization. They haven’t started trying to market VR apps yet, but I wanted to see if there could be any lessons learned from the existing practices for doing app store optimization, localization, conversion optimization, and user acquisition.
LISTEN TO THE VOICES OF VR PODCAST