Tony Parisi is the Head of AR/VR Ad Strategy at Unity Technologies, and he's committing to taking an ethical approach to advertising. Much of the advertising at Unity is done within the context of a mobile game, and so there is less pressure to...
Andre Elijah is an independent VR developer who recently launched Viewport Interactive working on branded experiences for car companies and beyond. We talk about the Elixir Quest Handracking demo that he tried at Oculus Connect 6, and how it shifted...
Embody was an experience at the Sundance New Frontier that started to blend Yoga movement practices into virtual reality. VR artist and MAP Design Lab founder Melissa Painter collaborated with Lululemon's Whitespace Innovation team in order to...
Kathy Bisbee started the first publicly funded VR lab called PublicVR Lab, and she's leading an initiative for the 1500 community media centers in the United States to start offering kits and programs to help create community media immersive...
Immersive advertising campaigns on phone-based AR platforms like AR Kit and AR Core are currently subsidizing a lot of development within the larger XR ecosystem of developers. I heard of many AR developers at Magic Leap who were doing phone-based...
Brands are looking to cause-based marketing & creating interactive experiences in order to provide customers an opportunity to participate in the story of brand that has a deeper purpose and mission that they're trying to achieve. Immersive...
I talk with flow artist Swan about the story of behind the Beat Saber viral videos, and what it means to add style to VR with embodiment and VR.
Cognitive VR is an VR analytics platform that has an impressive system for visualizing a player's movements and gaze within a 3D representation of a VR experience. Their SceneExplorer tool translates the 3D geometry from a Unity or Unreal experience...
Once a developer creates a VR experience, then the real difficult phase begins in trying to market their experience. VR is a new communication medium, and so traditional photos or videos don't always do the experience justice. At Casual Connect, I...
When I was at SIGGRAPH this year, one of the hottest topics was figuring out the workflows for how to deal with the complexity of capturing, processing, and distributing volumetric digital light fields. Otoy's Jules Urbach had a lot of insights, and...
HBO premiered a VR experience for their new Westworld series at TechCrunch Disrupt, and they used Spherica's camera stabilization technology in order to pull off an extended live-action tracking shot in VR. Common advice given to new VR filmmakers...