The XR Association is a non-profit 501(c)(6) trade association with members including Facebook/Oculus, Google, Microsoft, Sony, & HTC. They’re focused on general awareness and education, lobbying Congress on XR policy issues, and promoting research and best practices. On September 20th, 2020, they released results from an industry survey covering “A New Reality in Immersive Technology” within Healthcare, Education, Job Training, Retail, Manufacturing, and Public Safety.
I had a chance to talk with XRA CEO Elizabeth Hyman on September 28th to talk about the results of their survey, a bit of history and context of the XR Association, the Reality Caucus and Future of Work Caucus, their recent Supercharging the Virtual Workforce Webinar, previous relationships between trade associations and consumer privacy advocates, as well some of their overall strategies for educating and lobbying the U.S. Congress on policy issues that are relevant to the XR industry.
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