empact-labs-heart-science

christopher-pitcherBrands are looking to cause-based marketing & creating interactive experiences in order to provide customers an opportunity to participate in the story of brand that has a deeper purpose and mission that they’re trying to achieve. Immersive experiences provide brands a way to engage their audience with interactive experiences that cultivate a sense of embodied presence, but also evoke emotions from having deep and meaningful interactions that reflect the larger metanarrative of the brand’s story. I talk with Empact Labs‘ Christopher Pitcher about the design frameworks that he uses in order to create experiential marketing experiences for brands.

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There are many different experiential design frameworks from the world of Human-Centered Design and Experiential Marketing, and here’s a small sampling of frameworks I came across after this interview:

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Music: Fatality

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