#526: YouTube VR Wants to Find the Next Billion Dollar Genre That Hasn’t Been Created Yet

At Sundance this year, I had a chance to catch up with a couple of representatives from Google to talk about what’s happening on the YouTube VR platform with 360 videos. I talked with Jamie Byrne, YouTube’s Director of Global Creator & Enterprise Partnerships as well as Julia Hamilton Trost, Google VR’s Business Development & Content Partnerships. We talked about their YouTube VR application, what they’re doing to do to empower content creators, how they 360 video as a gateway into higher end VR, and some of the potential future to add more volumetric and interactive elements to the YouTube platform in the future.


Here are a number of 360 videos that were mentioned in this interview.

The Unboxing Time Machine – NES 1985

Rhomaleosaurus: Back to Life in Virtual Reality #PreviouslyOnEarth

The Dropper – A Minecraft 360° Video

Meredith Foster giving a 360 tour of her apartment

New York Times is doing a Daily 360 video

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